HP PSG is doing really well.
Not that HP laptops are new entrants to the market normally dominated by Dell, Lenovo, Sony or Apple (in different segments). They had existed, even when no one was talking about them.
So is this a breakthrough in technology? Or maybe low cost push? Perhaps not both. So HP laptops are not as innovative as the Macbook, not as stylish may be as a Vaio, don't have the an as strong internet sales backbone as Dell, and are technology wise, at most equal to the Lenovo. They have never been far behind the other products, but they perhaps lacked the glamor the competitor brands have been able to associate with themselves. So if you own a Viao, you own a luxury, and if its an HP, its a laptop computer ! Just a laptop.
But something changed. At some point the PSG decided to project itself to the market. It already enjoyed the convenience that it owns an identity. It is surely recognized as a decent technology vendor with reliable customer support and reasonable prices. People know the name. They had to be persuaded to push their pockets for this name.
Look at this and see how this is being done.
Look at the way they are building the HP brand. Look at " The computer is personal again" campaign. The flamboyance with which the company has dared to present itself in the aggressive ad campaign is what is responsible for the niche that it has now carved for its products. So when I HP ads all around, i can hear them say, 'buy our stuff, its cool'.
And no surprises, PSG (which is the part of HP dealing in laptops and desktops) is a $40 billion company.
Not that HP laptops are new entrants to the market normally dominated by Dell, Lenovo, Sony or Apple (in different segments). They had existed, even when no one was talking about them.
So is this a breakthrough in technology? Or maybe low cost push? Perhaps not both. So HP laptops are not as innovative as the Macbook, not as stylish may be as a Vaio, don't have the an as strong internet sales backbone as Dell, and are technology wise, at most equal to the Lenovo. They have never been far behind the other products, but they perhaps lacked the glamor the competitor brands have been able to associate with themselves. So if you own a Viao, you own a luxury, and if its an HP, its a laptop computer ! Just a laptop.
But something changed. At some point the PSG decided to project itself to the market. It already enjoyed the convenience that it owns an identity. It is surely recognized as a decent technology vendor with reliable customer support and reasonable prices. People know the name. They had to be persuaded to push their pockets for this name.
Look at this and see how this is being done.
Look at the way they are building the HP brand. Look at " The computer is personal again" campaign. The flamboyance with which the company has dared to present itself in the aggressive ad campaign is what is responsible for the niche that it has now carved for its products. So when I HP ads all around, i can hear them say, 'buy our stuff, its cool'.
And no surprises, PSG (which is the part of HP dealing in laptops and desktops) is a $40 billion company.
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